How PlayWordQuest handles your information

1. Information we collect

We may collect information you provide directly, such as your name, email address, and any details you submit through waitlist, newsletter, or contact forms.

We may also collect basic technical information automatically, such as browser type, device information, pages visited, and general usage data that helps us improve the website.

2. How we use information

We use information to respond to enquiries, send waitlist or worksheet updates, improve the website, understand interest in PlayWordQuest, and keep our services working reliably.

3. Email communications

If you sign up for updates, we may send emails about the PlayWordQuest app, worksheets, and related 11+ learning resources. You can unsubscribe at any time using the link in the email or by contacting us directly.

4. Cookies and analytics

We use Google Analytics 4 to understand how visitors use the site. When you visit, a consent banner gives you the choice to accept or decline analytics cookies.

If you accept, Google Analytics sets two cookies on your device:

• _ga — distinguishes unique visitors. Expires after 2 years.
• _ga_XXXXXXXX — stores session state for this property. Expires after 2 years.

These cookies help us measure pages visited, traffic sources, and general engagement. We have disabled advertising features, so your data is never used for ad targeting or personalisation.

If you decline, no analytics cookies are set. Google Analytics still receives anonymised, cookieless signals (modelled data) that cannot be linked to you individually.

Your choice is stored in your browser's local storage under the key wq_consent so you are not asked again on return visits. You can withdraw consent at any time by clearing your browser's local storage and cookies for this site, which will reset the banner on your next visit.

5. How we share information

We do not sell personal information. We may share limited information with service providers who help us operate the website, manage email communications, or support analytics, where that is necessary to run the service.

6. Data retention

We keep personal information only for as long as it is reasonably necessary for the purposes described in this policy, including support, communications, legal compliance, and service improvement.

7. Children’s privacy

PlayWordQuest is designed for families, but this website is intended to be used by parents, carers, and educators. We do not knowingly collect personal information directly from children through the website without appropriate adult involvement.

8. Your choices

You can ask us to update or delete your personal information, or to stop sending marketing emails. Depending on where you live, you may also have additional privacy rights under applicable law.

To change your cookie preference, clear your browser's local storage and cookies for playwordquest.co.uk and reload the page — the consent banner will reappear.

9. Contact us

If you have a privacy question or request, email support@playwordquest.co.uk.

10. Changes to this policy

We may update this privacy policy from time to time. When we make material changes, we will update the effective date on this page.